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Selfies. They matter.

Selfies. They matter.

Unpopular opinion of the year, but I had generally not been a big proponent of the Dove campaigns for beauty. I found it quite hypocritical that a company making beauty products for women tried to tell women through real beauty campaigns they didn’t need beauty products…

Needless to say, I did not take them very seriously. At least until today.

Dove’s newest campaign actually changed my view on entire internet sensation that I’m guilty of and have still judged endlessly: the ever trending “selfie”. The definition of a selfie according to the Oxford dictionary:

A photograph that one has taken of oneself, typically one taken with a smart phone or webcam and uploaded to a social media website.

The selfie was just growing in popularity during my late middle and early high school days. My MySpace was filled with photos of friends taking selfies. You would take them from above you to make your face seem skinnier, or lean down to highlight your cheekbones, or use too bright of a flash or sunny lighting to shade any acne or blemishes on your face. It’s an art, really.

And this art has only grown in popularity since the days of MySpace. I have younger kids from my tutoring days that post selfie after selfie on their Instagram and Facebook pages. Who am I kidding? I have posted more than a handful on social media as well. In the last few years, I’ve found myself teasing people who post them too often, or wondering why my generation has become so vain. Heck, the media has been perpetuating these stereotypes calling the millennial generation narcissistic, self-absorbed, and lazy.

Dove’s new real beauty campaign says nope to all that. Selfies are a way for all of us – not just the celebrities, the models, and the media decision makers – to decide what defines beauty. Instead of only the people in the magazines and on TV posting photos of themselves, we can all take photos. Having the power to put our own pictures on social media allows us to redefine the cookie cutter version of what has defined “beauty” for years. No longer do teenagers and women have to strive to look like the ideal woman: tall, thin, either extremely blonde or deep brunette, big eyes, big lips, small nose, no blemishes, etc, etc, etc. We can instead strive to look like ourselves, highlighting the parts about ourselves we like most.

Take a few minutes to watch the video. It may seem silly to adults older than millenials, but it’s worth it to remember that when you see a selfie, it’s a girl recognizing her own beauty and having enough self-confidence to share it with the world. Having a consistently positive view of one’s own appearance is one of the healthiest habits we can all have.

And in honor of the selfie, here’s one of me writing this very post.

photo 3

“There is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfection. To me, that is the true essence of beauty.” 
― Steve Maraboli

What do you think of Dove’s newest real beauty campaign?

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